Landmark Media Limited (LML), Lagos, a one stop brand communication outfit with core competence in professional Out-of- Home advertising and other visibility communication engagements has reiterated its commitment to operational excellence in advertising and marketing communication.
Chief Operating Officer (COO), Landmark Media Limited, Mr. Oluwatobiloba Olusesi in a chat with Brand Visibility said the organization is more than just an outdoor advertising company, but also visibility partner to brands, businesses, and institutions.
Olusesi, an associate member of the Advertising Regulatory Council of Nigeria (ARCON), said LML is a full-service Out-of-Home (OOH) advertising and brand communication agency, specializing in the planning, execution, and management of media that lives in public spaces.
According to him: “Our core services include traditional and digital billboard advertising, transit and mobile advertising, street furniture advertising, large format printing, and consultancy services.
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“Our goal is simple: to connect brands to people where they live, commute, and engage, with high-impact visibility that drives real market value,” he added.
Talking about strategy and mode of operations, Olusesi said the company’s process is generally structured around five pillars, namely, client briefing and strategy development, site mapping and acquisition, creative adaptation and production, execution and monitoring, reporting and ROI tracking.
He added that Landmark’s operations are guided by a blend of data, creativity, and discipline. “First, we rely heavily on location intelligence, we map audience movement, traffic volume, and consumer demographics using GPS and site analytics to ensure that our placements deliver optimal visibility for our clients.
Mentioning the new initiatives that have been introduced in the organisation in the year 2025; Olusesi said 2025 has been an exciting year for transformation at Landmark Media Limited, adding that one of the biggest initiatives has been a renewed focus on iconic media development.
“We are currently rolling out a series of premium, architecturally designed advertising boards in strategic, high-traffic locations across Lagos, Ogun State, and the Federal Capital Territory.
These are not just media platforms, they are city landmarks in their own right, designed to enhance both brand prestige and urban aesthetics.
“We are also deepening our commitment to operational excellence by streamlining processes, integrating smart technologies, and reinforcing accountability across all levels of the organization.
“At the same time, we are heavily investing in human capital development, through continuous training, leadership grooming, and skill enhancement programs to empower our team to deliver innovation-driven, client-focused solutions in a dynamic media landscape.”
About Landmark Limited
Landmark Media Limited is a professional Out-of-Home Advertising and visibility communication engagements. LML specialty include services in the areas of design, production (or procurement) and branding of Trade presence and corporate promotional items that have the potency to effectively enhance the marketing communication efforts of clients.
Based in Lagos but active across Nigeria, and beyond. Landmark Media Limited also engage in large format, offset and screen printing services with modern machines to complement the marketing communication efforts of their clients.
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