West African Specialty Coffee Association (WASCA), has launched the Nigerian-Canadian coffee Exchange Corridor in the country.
Larry Segun-Lean, the President of WASCA, expressed his enthusiasm for the Nigerian-Canadian Coffee Exchange Corridor, saying that the initiative marked an exciting chapter in the history of Nigerian coffee.
Segun-Lean, noted that the initiative is to strengthen bilateral trade between Nigeria and Canada and promote the remarkable diversity and quality of Nigerian coffee to the international market.
“Through this partnership, we aim to share our rich coffee heritage with the world while fostering economic growth and collaboration between Nigeria and Canada. We are confident that the Nigerian-Canadian Coffee Exchange Corridor will be a catalyst for innovation, quality improvement, and sustainable development within the coffee industry.
“Coffee lovers around the globe are in for a treat as this unique collaboration unlocks the treasure trove of Nigeria’s coffee heritage, offering a delightful selection of premium coffee varieties to Canadian consumers. The Nigerian-Canadian Coffee Exchange Corridor presents an unparalleled opportunity for coffee enthusiasts in both nations to savour and appreciate the distinct flavours, aromas, and cultural richness that each cup of coffee embodies.
“Nigeria, known for its vibrant coffee culture and fertile coffee-growing regions, boasts a wide range of exceptional coffee varieties, including but not limited to, the coveted Robusta, Arabica, and Excelsa beans.
“These beans are meticulously grown by passionate farmers in Nigeria’s fertile soils, nurtured by a favourable climate, and harvested with utmost care and expertise”.
According to the President of WASCA, the Nigerian-Canadian Coffee Exchange Corridor aims to facilitate seamless trade and foster long-term partnerships between Nigerian coffee producers and Canadian coffee importers, roasters, and retailers.
“By leveraging this corridor, Canadian businesses will gain access to a diverse array of high-quality Nigerian coffee beans, contributing to the growth of their specialty coffee market. Furthermore, the initiative focuses on promoting sustainable practices throughout the entire coffee value chain.
“WASCA, in collaboration with key stakeholders, is committed to ensuring that coffee cultivation in Nigeria adheres to stringent environmental and social standards.
“This commitment not only safeguards the delicate ecosystems but also empowers local communities, ensuring fair trade and sustainable livelihoods for coffee farmers.
“As part of this groundbreaking collaboration, WASCA plans to organise educational programmes, workshops, and trade events to facilitate knowledge exchange and foster a deeper understanding of Nigerian coffee within the Canadian market.
“By highlighting the uniqueness of Nigerian coffee, consumers will be encouraged to explore new taste profiles, while coffee professionals can enhance their expertise and create innovative blends.
“WASCA invites coffee enthusiasts, industry professionals, and stakeholders to join hands in celebrating the launch of the Nigerian-Canadian Coffee Exchange Corridor.
“Together, let us embark on a journey to elevate the coffee experience and forge enduring connections between Nigeria and Canada”.