MTN Nigeria is set to reignite the dreams of creatives with the launch of its Best of the Streets talent competition for the 2025 edition.
This initiative aims to discover and nurture Nigeria’s next generation of creative talent. Slated to commence on May 1, 2025, the competition offers unsigned artists a transformative platform to compete for life-changing rewards, including a grand money prize, professional music video production, and an EP recording deal.
At the press briefing A’isha Umar Mumuni, Chief Digital Officer of MTN Nigeria, emphasized the initiative’s impact. “The premise of Best of the Streets is that there’s talent in every street in Nigeria, whether it’s acting, singing, dancing, comedy or other performance arts. Best of the Streets seeks to bring out that talent, to show Nigerian youths that there are opportunities everywhere; and at MTN, we are very proud to take part in creating these opportunities.”
Best of the Streets is in collaboration with C.R.E.A.M (Creative Reality Entertainment Art and Music), founded by Nigerian rapper, Dapo “D’Banj” Oyebanjo is a platform which provides talent management, publishing, and funding support to grassroots artists.
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“The C.R.E.A.M platform provides solutions and services for talents, creatives and entrepreneurs, by granting them convenient access to showcase their skills and monetize their content. With our newly launched distribution arm, we are not just discovering talent, we are giving them the tools to take them global,” D’banj explained.
Chris Anokute, Nigerian-born LA-based American Executive, known for discovering global superstar Katy Perry, commended the efforts of this initiative in pushing local Nigerian music to the international stage. “Best of the Streets is the greatest artiste discovery platform I’ve seen come out of Africa.
