A fast rising player in the Nigerian out-of-home advertising industry, Landmark Media Limited (LML), has announced the completion of its latest landmark structure, a premium gantry billboard, placed along the Lagos–Ibadan Expressway, strategically by Mountain of Fire Ministry Campground, Magboro.
The Chief Operating Officer, Landmark Media Limited, Mr. Tobiloba Olusesi, said the new installation “stands as a testament to our commitment to delivering highimpact advertising platforms that combine strategic location with top-tier advertising structures.”
Olusesi said brands now have a great opportunity to reach out to millions of motorists and commuters along one of the busiest highways in West Africa, linking Lagos, Ogun, and Oyo states.
According to him, “The Lagos–Ibadan Expressway remains a critical commercial and commuter artery and by positioning this gantry at Magboro, we are providing advertisers with unrivaled visibility, while at the same time helping to grow the out-of-home advertising space in Nigeria.
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“This board allows our clients to directly interact with an audience that is diverse and engaged, and, thus, able to carry brand messages home,” he said.
The Magboro gantry is a stunning double-face design made for maximal exposure to the traffic in both inbound and outbound directions. It is built to stand the test of time during adverse weather conditions, signifying Landmark Media’s advocacy for innovation, durability, and strategic placement.
With this latest addition, Landmark Media is growing its national network consisting of premium out-of-home assets, hence providing an ever-increasing list of impactful advertising opportunities to its clients.
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