Golden Penny has rebranded the Chicken Flavour variant of its instant noodles in line with the company’s innovation drive.
Devlin Hainsworth, the Managing Director of Flour Mills Limited, the parent company of Golden Penny, at the relaunch of the product in Lagos, said the rebranding, which saw the product upgraded and repackaged, was borne out of the need to improve its quality for the benefit of consumers, and in line with the company’s vision to be the leading food company, not just in Nigeria, but in Africa.
He added that the company would continue to invest in and expand its existing key categories. Hainsworth said, “We are looking at expansion across West Africa and, indeed, we are starting some exports of Golden Penny Pasta and Noodles, which is exciting.” He stressed that Golden Penny brings to the mind of the consumer three critical things.
“One, great quality and taste. The second is that it brings nutritional benefits. Finally, the emotional benefit, the connection with family, the connection with childhood, the bonding, and the magic. It is only Golden Penny that brings these, and that makes it a very powerful brand and one of the fastest growing across Africa.”
Ayokunle Iyiola, the company’s Category Manager (Noodles), said the rebranding of the product was in line with the company’s philosophy, which was premised on innovation.
“Today, we are relaunching the chicken flavour of Golden Penny Noodles. The brand has been around for a while. Looking at our strategy as a company that leads through innovation, we listened to our consumers and we took the advantage to relaunch the product and give them better quality,” he stated.