Today marks a landmark moment as Dabira Outdoor Media Limited was formally inducted into the Out-of-Home Advertising Association of Nigeria (OAAN).
This induction marks a new chapter for the Abuja-based out-of-home (OOH) advertising agency, which has been making waves with its innovative approach to outdoor advertising and its commitment to delivering captivating brand experiences across Nigeria’s 19 Northern states and the Federal Capital Territory (FCT)
At the core of Dabira’s offering is a data-driven approach that transforms traditional outdoor advertising.
Unlike conventional advertising methods, the company leverages Big Data, comprehensive audience metrics, and market-centered creative insights to design campaigns that not only capture attention but also drive tangible growth.
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By analyzing viewership data, demographic profiles, and audience engagement across the states, Dabira provides organizations with highly targeted advertising packages that offer exceptional value and effectiveness. This innovative approach ensures that brands are not merely seen, they are experienced, resonating directly with specific consumer groups in a cost-effective and measurable way.
The agency’s name, Dabira, which means “to create wonder,” reflects its mission to provide cutting-edge insights and strategies that drive growth in the OOH advertising sector.
Dabira is a proud member of the Diadem Group, alongside industry pioneers such as Eagleserve Consultants Limited and 213 Abuja Property Hub, and is further bolstered by initiatives like the Hedge Empowerment Foundation (HEF). Together, these entities represent a forward-thinking consortium that brings award-winning creative strategies and cutting-edge technology to the forefront of Nigeria’s advertising landscape.
Dabira’s services are as diverse as they are impactful. The agency offers a wide range of outdoor advertising solutions, including:
- Large Format Billboards: Strategically placed in high-traffic areas to maximize visibility.
- Digital Billboards (LED): Dynamic and eye-catching, perfect for modern brands.
- Unipoles and Scrolling Billboards: Ideal for brands looking to stand out in urban landscapes.
- Rooftop and Wall Space Signages: Creative use of urban spaces to enhance brand presence.
- Vehicle Branding: Turning buses and taxis into mobile advertisements that reach a wide audience.
- Fabrication and Installation: High-quality materials and craftsmanship ensure durability, even in harsh weather conditions.
At the helm of Dabira Outdoor Media is CEO Prince Shola Rotimi, whose visionary leadership and passion for innovation have been pivotal to the company’s rapid ascent. “We are a data-driven out-of-home agency that goes beyond traditional metrics,” said Prince Shola Rotimi during the induction ceremony.
“Our approach is to provide you with the exact marketing metrics, right from ad space viewership to detailed audience demographics, ensuring that every campaign is tailored for maximum impact.”
His forward-thinking philosophy and commitment to using technology as a means to create wonder and drive growth are evident in every campaign Dabira undertakes.
Complementing Prince Shola Rotimi’s leadership is an eclectic team of young, innovative professionals, ranging from expert media planners and creative engineers to specialists in structural technology.
Ernest Ojerumu, an associate registered advertising practitioner with over a decade of experience, plays a pivotal role in Dabira’s operations as the Client Service Director. His expertise in business-to-business and business-to-consumer marketing has been instrumental in driving the agency’s growth.
Similarly, Olushola Lawal, the agency’s Project Manager, brings a wealth of international experience to the table, having worked across industries in Nigeria, the United Arab Emirates, and the United States.
This dynamic mix of talent ensures that every advertising concept is not only creatively compelling but also strategically sound and technologically robust. The team’s commitment to excellence is further demonstrated by their rigorous daily monitoring of campaigns, the use of premium, durable materials that withstand even Abuja’s notorious winds, and the provision of comprehensive monthly pictorial reports to clients.
Dabira Outdoor Media’s commitment to innovation extends beyond its immediate market. With services spanning across Abuja and the 19 Northern States, the company stands as a one-stop agency capable of delivering broad-based, high-impact advertising solutions tailored to the diverse needs of Nigeria’s business community.
Their impressive portfolio includes successful campaigns for leading brands Veritas University Abuja, Royal Mile Whisky, Indomie, NNPC, and UNESCO, among others. The agency has also collaborated with leading creative and media agencies such as Eagleserve Consultants, Digisplash, and Maximedia.
This induction into the OAAN not only validates Dabira Outdoor Media Limited’s cutting-edge approach but also heralds a new era in outdoor advertising where data meets creativity, and innovation drives results. As the company continues to redefine the advertising landscape with its transformative strategies and robust service offerings, it remains committed to creating wonders, helping brands forge lasting connections with their audiences and achieve unprecedented market success.
BV.
