The National Institute of Marketing of Nigeria (NIMN) has elected Dr. Bolajoko Bayo-Ajayi as its new President, marking a historic milestone as the first woman to assume this esteemed position.
She succeeds Mr. Idorenyen Enang, who recently concluded his tenure.
With extensive experience within the Institute, Dr. Bayo-Ajayi plans to reposition and strengthen NIMN by leveraging her previous roles, including her service as a Council member and 1st Vice President.
She expressed her enthusiasm, stating, “This role has allowed me to understand the inner workings of the Institute intricately and has opened my eyes to both the opportunities and the pressing needs required to propel our Institute forward.”
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Dr. (Mrs.) Bolajoko Bayo-Ajayi, FNIMN, is also a Certified Performance Coach (CPC) and holds a Doctor of Business Administration (DBA). Her leadership journey within NIMN has been marked by significant contributions, such as:
– Serving as Moderator at various Institute events
– Facilitating training sessions and workshops as a Trainer and Facilitator
– Being a member of the Learning and Development Committee
– Serving as Chairperson of the Coaching and Mentoring Committee
– Leading the Membership Upgrade Committee
– Most recently, serving as the 1st Vice President of the Institute
Reflecting on her aspirations, she remarked, “My decision to run for the position of President is not just an aspiration but a renewed commitment and a higher call to serve our Institute with even greater dedication.” She assured members of her determination to build upon the successes of past leadership and to elevate the Institute to new heights.
Dr. Bayo-Ajayi also pledged to introduce innovative initiatives aimed at making NIMN outstanding and the most sought-after professional association in Nigeria. She emphasized that the coming two years will be filled with programs designed to add value to members’ lives and professional growth.
Before handing over to the new President, the immediate past President, Mr. Idorenyen Enang, highlighted some achievements of his administration. Under his leadership, NIMN forged strategic partnerships with Lagos Business School, the Chartered Institute of Marketing UK, and the Chartered Institute of Marketing Ghana to enhance learning and development initiatives.
He also announced that the Institute’s examination curriculum, approved by the Council, has been adopted and integrated into the Institute’s systems. Additionally, he noted that the NIMN Act No. 25 of 2003 was presented to the 10th National Assembly, has passed the first reading, and is awaiting the second, marking a significant step towards regulatory compliance.
Mr. Enang acknowledged the challenges faced, particularly regarding funding, but emphasized that his administration left a legacy of milestones. He urged members to remain committed to building a robust and sustainable institute, calling on all to support the ongoing rebuilding process to elevate NIMN’s status among global peers.
