The Advertising Regulatory Council of Nigeria (ARCON) has said it will prosecute any person or corporate body who sponsors, caused to be exposed, create or expose unapproved advertisement on any medium without approval of the Advertising Standards Panel (ASP).
The Council which stated this in a statement signed by the Director General, Dr. Olalekan Fadolapo said its attention has been drawn to the continued violation of the Nigeria Code of Advertising and the ARCON Act by some stakeholders.
“The spate of misinformation, disinformation, exaggeration, unverified promises, unsubstantiated claims, brand hype by OAPs, Skit makers, influencers and Brand owners is not only worrisome but has also led to loss of savings, investments and has caused medical challenges in some cases.
“This is to reiterate that all advertisements and advertising in Nigeria or targeted at the Nigerian market must align and conform with the Nigerian code of Advertising and other pronouncement of ARCON in line with the ARCON Act.”
The Council stated that continued abuse of the advertising space by some stakeholders will no longer be tolerated as this has negative effect on the economy in particular and to the citizenry at large.
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