The Advertising Regulatory Council of Nigeria (ARCON) has condemned the exposure of non-vetted Trophy Larger Beer advertisements in some states of the federation without approval.
According to a statement issued by the Council signed by the Director-General,, Dr. Olalekan Fadolapo at the weekend, the said advertisements which have offended the sensitivities of some sections of Nigeria’s ethnic and religious communities were neither submitted for vetting nor approved by the Advertising Standards Panel (ASP) before exposure.
It stated further that the Council will take all necessary and appropriate steps to ensure the violators are sanctioned in line with relevant laws.
“The advertisements are considered reprehensible and are in violation of the provisions of the ARCON Act and the Nigerian Code of Advertising.
“Having failed to comply with relevant regulatory frameworks which hold that all advertisements, advertising and marketing communications in Nigeria or directed at the Nigerian market shall be legal, decent, honest, truthful, respectful and mindful of Nigeria’s culture, religions and constitutional tenets, ARCON has ordered the removal of the advertisements on all media platforms nationwide.
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