The Advertising Regulatory Council of Nigeria, ARCON, has said it will take all necessary steps to sanctioned skit makers, Mr. Adebowale Adedayo a.k.a “Mr. Marcaroni and Miss Kemi Ikeseedun a.k.a Mummy Wa” for the unlawful and indecent D’ General Bitters online commercial.
The Council in a statement said their attention has been drawn to the advertisement of the product as a sexual stimulant being currently exposed on the online and social media platforms.
According to the Council, the advertisement was neither presented for vetting nor approved by the Advertising Standards Panel (ASP) and is in violation of the ARCON Act and the Nigerian Code of the Advertising.
“ARCON has directed the advertiser, agency and platform owners to immediately remove and stop further exposure of the advertisement.
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The Council stated further that it will take all necessary steps to ensure the violators are sanctioned. “As gatekeepers of advertising, advertisements, and marketing communications, ARCON will continue to ensure all advertisements are ethical, responsible and in conformity with the prevailing laws of the federation as well as the Nigerian Code of Advertising.”
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