The Advertising Regulatory Council of Nigeria (ARCON) has announced that it will sanction Jols Medix Nigeria Limited for exposing its Lung Detox Tea advert on social media without getting approval from the Advertising Standards Panel (ASP), the statutory body charged with the responsibility of ensuring that all adverts in the country meet certain requirements.
ARCON made this known in a statement signed by its Director-General, Dr. Olalekan Fadolapo, stating that the company claimed that its product makes smoking a healthy activity which is unproven.
It disclosed that the advertisements were never submitted for vetting or approvaThe statement reads, “The attention of the Advertising Regulatory Council of Nigeria (ARCON) has been drawn to an online/social media platform advert of Lung Detox Tea with a claim that the tea makes smoking healthy.
“The advertisement was neither submitted for vetting nor approved by the Advertising Standards Panel (ASP) being the statutory body with the responsibility of ensuring that all advertisements conform with the Nigerian Code of Advertising in line with section 53 of the Advertising Regulatory Council of Nigeria Act No. 23 of 2022.
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Upon petition, ARCON investigated the company’s (Jols Medix Nigeria Limited) advertising activities. It was discovered that besides the Lung Detox Tea advert, there are other advertisements with unsubstantiated claims exposed on the company’s Instagram page – a platform owned by Meta Inc. and represented in Nigeria by Facebook Nigeria Operations Limited.”
It explained that it would take necessary action to enable the company is sanctioned.
“ARCON will take necessary action to ensure that the company is sanctioned for the exposure of these unapproved advertisements according to relevant laws and in line with the Nigerian Code of Advertising”
