The Advertising Regulatory Council of Nigeria (ARCON), has announced plans to publish register of advertising practitioners and corporate organisations engaged in advertising, advertisement and marketing communications business in Nigeria in March, 2024.
A statement by the Council, signed by the Director-General, Dr. Olalekan Fadolapo, said this is in line with the provisions of the ARCON Act, 2022, section 22 (1) and (5) and section 23 (1) requiring the Council to maintain a register of persons entitled to practice Advertising in Nigeria as well as organisations entitled to undertake the business of advertising, advertisement and marketing communications in the country in accordance with the Act and to publish such register from time to time.
The Council however disclosed that only persons and organisations who have fulfilled the conditions for listing in the register, will be so listed in the publication in line with law.
ARCON also stated that the full implementation of the corporate license regime will commence on April 1, 2024.
“All Advertisement agencies (that is full service, creative, media buyers, media brokers, digital agencies, experiential, below the line and Out-of-Home) are required by the law to obtain an operating license from ARCON, the DG said.
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