Advertising Regulatory Council of Nigeria (ARCON) has reiterated its commitment to the ongoing reform despite stiff resistance from some quarters.
According to a statement released by ARCON and signed by the Director-General, ARCON, Dr. Olalekan Fadolapo, stated that the President of the Advertisers Association of Nigeria (ADVAN), Mr. Osamede Uwubanmwen has resumed media attacked targeted at his person and office due to the ongoing advertising industry reform.
He however added that ARCON will not succumb to the blackmail, intimidation, propaganda of ADVAN or any stakeholder in order to suspend the ongoing industry reform.
He further made some clarifications on the reforms and pronouncements which included Media rates deregulation that is that the agency will frown at any form of regulations on media rate increase by any stakeholder or group of stakeholders; Use of local talents which includes making use of Nigerian models and voices for any adverts targeted at the Nigerian market.
Also, Production of Advertisement meant for Nigerians outside the country will also not be welcome henceforth because such individuals or companies will be boosting the economy of the country they produce in rather than that of Nigeria.
He also made mention of Copyright that is making use of people’s intellectual property without compensation or approval and that violation of this will attract severe consequences as well as engagement policy.
Dr. Fadolapo also stated that the Honourable Minister of Information and National Orientation, Alhaji Mohammed Idris has also approved and endorsed the full implementation of the Advertising Industry Reform.
“ARCON will also invite and seek support from other government agencies to investigate the activities of the advertisers, agencies and other stakeholders whose unethical and exploitative tendencies are sabotaging and undermining the efforts and policies of the Federal Government aimed at enhancing gainful employment, rewarding local talents and improving the Nigerian economy.