…..Says Adverts Not Vetted For Exposure
The Advertising Regulatory Council of Nigeria (ARCON) has condemned the unapproved and offensive Bokku supermarket advertisements circulating on social media.
The Council in a press release signed by the Director General, Dr. Olalekan Fadolapo on Wednesday said the advertisements which unlawfully instigates ethnicity and sectional prejudices, denigrating a Nigeria ethnic nationality and bringing them into public contempt and ridicule which is against the Federal Government’s policy of national unity and peaceful co-existence were not submitted, vetted or approved for exposure by the Advertising Standards Panel in line with the Nigerian advertising law.
The DG added that ARCON is committed to taking all necessary steps including legal actions to sanction the platforms owners, advertisers and agencies which engage in exposure of unapproved advertisements in line with the Nigerian advertising law.
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He disclosed that a special monitoring and enforcement task force has been mandated to track all unapproved advertisements across media platforms exposed to the Nigerian market.
“While we express our appreciation to all patriotic Nigerians who reports or notify ARCON of gross violations of advertising ethics, we urge the public to also support ARCON’s initiatives by reporting any advertisement which appears unethical, deceptive, illegal, and those with unrealistic claims or promises,” he stated.
Reiterating the Council’s commitment to advertising that foster national unity and peaceful co-existence in the country, Fadolapo said as gatekeepers, ARCON will continue to work towards building a more decent and consumer-protective advertising environment in Nigeria.
He urged all stakeholders and the advertising community to recommit to the principles of truthful, legal, decent and responsible advertising.
BV.
