… Says Vetting Fee Still N35, 000 Not N3M
The Advertising Regulatory Council of Nigeria (ARCON), has debunked a published interview in a national newspaper headlined ‘Advertisers protests ARCON’s N3million Advert vetting fee.’
In a statement signed by ARCON Head of Corporate Affairs, Winifred Akpan, stated that the publication is fake, malicious and misrepresentation of the vetting process.
According to ARCON, this is one of the many interviews of the President of Advertisers Association of Nigeria (ADVAN), Mr. Osamede Uwubanmwen in which he misrepresented the fact, misinformed the public and maliciously maligned the reputation of ARCON as an insensitive and anti-industry development agency.
- Advertisement -
“Vetting fee is N35, 000 and not N3million as headlined and published in the national newspaper.”
The Council explained further that there is a deterrent fee of N3million for organisations that produce their advertisements outside Nigeria. “This is not a vetting fee, it is part of ARCON’s efforts aimed at encouraging the use of local talents and production of advertisement in Nigeria as part of our industry development and growth programme.
“Where an advertisement is produced in Nigeria, no deterrent fee is required for such advertisement.
“Organisations are enjoined to embrace the use of local talents and production of all advertisement, advertising and marketing communication directed or targeted at the Nigerian market in Nigeria,” ARCON explained.
The Council added that the information about vetting fees and associated rates are available at the ASP secretariat and their offices nationwide.
BV.
