Oluwatosin Adebayo Agbeja
The TECNO brand has joined the first batch of manufacturers to make Android 13 Beta available on their phones as well as making them 5G complaint.
Marketing Manager, TECNO Mobile Nigeria, Attai Oguche made this known recently at a press briefing in Lagos where he also spoke about the brand’s partnership with the media as a top priority for the new year, saying since most journalists’ interface with different brands, they were in a vantage position to know the loopholes that bedevil brands and hence help keep brand like theirs in check in serving consumer’s needs.
He took journalists through a presentation on their Brand Vision, Brand Strategy, Brand Logo Demonstration, New Slogan, Brand Attributes and Milestones in 2022.
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Oguche revealed that TECNO is already ahead with new features in celebrating their innovation driven quest as a brand, TECNO introduced the world’s first telescopic macro lens for smartphones in 2022 a feature that promises to significantly improve not only the quality of macro shots but also the whole experience in taking them, it allows one to take close-up shots without having to get too close to the subject and offers 5x optical zoom in addition.
Speaking further Oguche elaborated on the partnership between TECNO and Google. “TECNO has inked a strategic three-year partnership with Google on software that will further enhance the user experience and bring new dynamics to the smartphone market.
“The partnership will bring an optimized user experience for TECNO smartphones, where TECNO mobile devices will be at the forefront of delivering latest Android updates, as well as power more seamless cross-device experiences” he said.
Speaking further on this he stated that: “The partnership enables TECNO to continue delivering new Android updates in a timely manner. As TECNO pilots more novel breakthroughs via revolutionary partnerships, its users across more than 70 markets worldwide can expect more delightful and intuitive experiences with increased connectivity and accessibility”.
He acquainted the journalists on the BRAND IMPACTS TO CUSTOMERS which highlighted most of their Customer engagement projects such as “Show me love Promo” ‘Budding Photographers Masterclass” “International Women’s Day” “Lagos Fashion Week”
The Brand also organized a Short Film contest that saw winners walk away with prizes worth N3, 000,000.
In highlighting other achievements which came with the year such as winning the innovative mobile phone brand of the decade award, delivering on the LIGHT UP MM2 project, and partnering with NOLLYWOOD to produce films and documentaries shot with TECNO smartphones, he enthused that the coming year holds a lot in store for its consumers.
In their signature style, TECNO’s Brand Ambassadors Tiwa Savage and Fireboy fully represented in delivering on the Brands promises to their audiences as INFLUENCERS and when asked WHAT NEXT? TECNO confidently says, Watch out for the PHANTOM X2.
The TECNO brand owned by Hong Kong-based Transsion Holdings is one of the premium top 10 mobile smartphone brands in the World focused on emerging markets with the firm focus to become ‘The Most Admired Stylish Smartphone and AIoT brand in global emerging markets, TECNO has delivered on its BRAND VISION (Style meets Innovative Technologies).
BV.
