Shareholders of Champion Breweries Plc, a subsidiary of enJOYcorp and a member of the EverCorp family have applauded the decision by the company to acquire the Bullet brand, one of Africa’s fastest-growing ready-to-drink (RTD) alcoholic and energy beverage portfolios from Sun Mark.
They called the landmark transaction a bold move in the quest for future domination of the sector.
The transaction—subject to regulatory approval—will see Champion Breweries take over all brand assets and intellectual property for Bullet from Sun Mark International Limited. Under the deal structure, the brands will be housed in a newly established Netherlands-based entity, in which Champion Breweries will hold a majority interest. Vinar N.V., the Belgian majority shareholder of Sun Mark, will retain a minority stake.
The acquisition reflects enJOYcorp’s ambition to transform category-leading African brands into globally competitive market players.
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With nearly five decades of brewing heritage, since its incorporation in 1974, Champion Breweries is a trusted and resilient player in Nigeria’s beverage market and a publicly listed company on the Nigerian Exchange. This acquisition signals a bold step into new, high-growth categories.
Bullet: A Pan-African Leader
Bullet has established itself as a dominant force in Nigeria’s RTD and energy drink segment, with its flagship product, Bullet Black, leading the market. Its distribution network extends across more than 14 African countries, including Nigeria, Ghana, Cameroon, Côte d’Ivoire, Democratic Republic of Congo, and Tanzania.
The brand is also differentiated by its caffeine-free formulation, appealing to a fast-rising segment of consumers seeking healthier, functional beverage options.
Industry experts say the transaction will significantly boost Champion Breweries’ foreign exchange earnings, strengthening its financial stability while diversifying its product portfolio.
“This acquisition marks a transformative milestone for Champion Breweries,” said Imo-abasi Jacob, Chairman of Champion Breweries. “It expands our portfolio into high-growth categories backed by strong consumer demand. Bullet’s international footprint and brand equity align seamlessly with our vision for sustainable growth and market leadership.”
Echoing this optimism, David Butler, Managing Director of enJOYcorp, noted: “Bullet is a truly global African brand with strong positions in key markets and ample room for expansion. With new product launches, strategic partnerships, and stronger distribution synergies across our operations, we are confident of accelerating growth and reinforcing our market leadership.”
Synergies and Future Plans
According to details obtained by Daily Independent, the post-acquisition strategy will leverage shared distribution routes, consolidated warehousing, integrated stock management, and centralized resource allocation to maximize efficiency and scale.
Champion Breweries is already preparing for the rollout of several new Bullet variants approved for launch in 2026.
These will be accompanied by targeted expansions into additional African and international markets, further cementing Bullet’s position as a global brand with African roots.
