Mouka, Nigeria’s premier sleep solutions brand, has achieved remarkable success at the esteemed Pitcher Awards 2025, securing a Silver award for Use of Integrated Media and a Bronze for Excellence in Media Execution.
These honors underscore Mouka’s dedication to pioneering innovative campaigns that effectively engage audiences while upholding high standards of quality and creativity.
Now in its eighth year, the Pitcher Awards stands as one of Africa’s most reputable platforms for recognizing outstanding creative work across the continent and the diaspora. The 2025 winners were announced on May 17, with a showcase of top campaigns scheduled at the upcoming Cannes Lions Festival from June 16-20, 2025.
Mouka’s Silver award was bestowed for its exceptional integration of various media channels—including digital, outdoor advertising, radio, and print—crafting a cohesive and compelling campaign narrative. This recognition highlights Mouka’s strength in delivering seamless brand storytelling across platforms, effectively resonating with diverse Nigerian audiences.
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In addition, Mouka received a Bronze award for Excellence in Media Execution, acknowledging the strategic media platform selection and expert deployment that contributed to the success of the “Good Sleep Better Life” campaign. Special mention was made of OMD Media Reach, Mouka’s media buying agency, whose precise planning and execution amplified the campaign’s visibility and impact.
Tolu Olanipekun, Mouka’s Head of Marketing, expressed pride over the accolades: “We are honored to receive these distinguished awards, which affirm our commitment to creating campaigns that are both creatively inspiring and strategically effective. These wins reflect the strong collaboration between our internal team and our agency partners, especially OMD Media Reach, in bringing our brand vision to life.”
The Pitcher Awards are judged by independent panels comprising leading professionals from across Africa, ensuring fairness by evaluating entries solely within their categories and recusing themselves in cases of conflict of interest. This rigorous process guarantees that each submission is judged solely on its creative merit.
Participation in the Pitcher Awards provides brands like Mouka with valuable international visibility and a platform to showcase Africa’s creative excellence. This recognition adds to Mouka’s growing list of achievements as it continues to innovate within the sleep and wellness industry, prioritizing consumer needs in its messaging.
“As a proudly Nigerian brand, this recognition inspires us to keep elevating our standards,” Olanipekun added. “We view creativity not just as a communication tool but as a powerful force for change and connection—especially in a deeply personal category like sleep.”
With a legacy spanning over 60 years, Mouka remains Nigeria’s leading manufacturer of mattresses, pillows, and sleep products. Its mission is to enhance quality of life through innovative sleep solutions, research-driven product development, and compelling brand storytelling.
